How this site works

Etsty is a private research tool for finding profitable, beatable niches in digital event invitations on Etsy. It pulls live buyer-language data from Etsy and live trend data from Pinterest so you can spot opportunities before competitors notice them.

This page walks through what each part of the site does and how to actually use it for niche research.

The 30-second version

1. Start on the Autocomplete page to discover what real Etsy buyers are searching for around a topic.
2. Then go to Pinterest to check whether those topics are growing — Pinterest leads Etsy by 3-9 months.
3. Niches you want to chase are ones where (a) Etsy has clear buyer-search demand, (b) Pinterest shows positive growth, and (c) the top Etsy listings aren’t already dominated by huge established shops.

A productive session is usually 15-30 minutes. The tool is designed to make that fast, not to do the niche-picking for you.

The pages

Dashboard

Quick overview: how many niches you’re tracking, how many autocomplete research runs you’ve saved, and links into the other pages. Nothing to interact with here — it’s just a status snapshot.

Autocomplete

Mines real buyer search phrases from Etsy. You type a seed (a short phrase like bachelorette or baby shower), and the tool quietly queries Etsy 27 times — once for the seed alone, then once for each letter of the alphabet (seed + a, seed + b, … seed + z). The results are deduplicated and shown in a table.

This is how you find the buyer language that doesn’t show up in your head. Etsy’s autocomplete reflects what people actually type, and seeing 80-150 phrases at once surfaces patterns (“oh, lots of people search for bachelorette in nashville”) that you’d never notice browsing one search at a time.

How to use it:

1. Type a short seed phrase (1-2 words works best — multi-word seeds return very few results because nobody types bachelorette invitation a).
2. Leave “Save run to database” checked so the results stick around in your dashboard.
3. Click Run A-Z harvest and wait ~30-60 seconds.
4. Use the filter dropdown above the table to narrow by source letter (e.g., show only the “c” suggestions to see all bachelorette c… phrases).
5. Click Copy to put the filtered list on your clipboard — handy for pasting into a brainstorm doc.

How to read the results:

• The “Source” column tells you which letter surfaced each phrase. base means the suggestion came back from Etsy when you typed just your seed (the most popular suggestions). A letter (e.g., c) means it came from the seed + c query (more long-tail).
• Phrases with strong descriptors (bachelorette nashville rodeo, baby shower watercolor floral) are what you want to chase — they’re specific enough that you can rank for them. Generic phrases like bachelorette invitation are dominated by the giant shops.
• Don’t pick a niche just from autocomplete. Etsy’s autocomplete shows what people search for. It doesn’t tell you whether they buy — for that you cross-check with Pinterest growth (next page) and a manual look at top listings.

Pinterest

Pulls live trending keywords from Pinterest’s official Trends API. Pinterest is the single best upstream signal for invitation-related niches because brides, parents, and party-planners use it heavily as a planning tool — what trends on Pinterest now usually shows up as Etsy searches 3-9 months later.

How to use it:

1. The page defaults to growing trends about “wedding” — change the topic at the top to anything else.
2. Topic is a multi-token filter. Type tokens in the input (space- or comma-separated) and press Add — every keyword shown must contain all of the tokens, anywhere in the phrase. Example: tokens fall + shower will match fall baby shower themes, fall themed baby shower ideas, and shower decorations for fall — order doesn’t matter.
3. Use the preset chips to toggle common tokens in/out with one click. Active tokens show as filled pills above the presets — click the × on any pill (or click the preset again) to remove it.
4. Switch the trend type dropdown:
   • Growing — rising fastest right now (smallest dataset, often blanks in MoM/YoY)
   • Top this month — best populated, best general-purpose view
   • Top this year / seasonal — for longer-cycle thinking
5. Sort by clicking any column header. Click again to reverse direction. Sort by MoM to see what’s accelerating, by YoY to see what’s sustained.

How to read the growth columns:

How to use them to pick niches:

• High MoM + positive YoY = rising AND sustained. This is the green-light combination.
• High MoM but negative YoY = recent spike, possibly a flash trend. Riskier — the audience may evaporate before you’ve built a listing catalog.
• Low growth on all three = already saturated or plateaued. Avoid unless you have a very sharp differentiation angle.
• Big YoY but flat MoM = a mature trend that’s plateauing. Often still buyable but the window is closing.
• A dash (—) means Pinterest didn’t populate that column for that keyword. It does NOT mean zero growth. Switch the trend type to “Top this month” if you’re seeing lots of dashes.

The Signal column (the colored dot):

The dot summarizes the three growth columns into one at-a-glance signal so you don’t have to do the math every time. Hover the dot for the exact reason.

• 🟢 Green — Strong. MoM is ≥ 10% AND YoY is positive. The “rising + sustained” combination you want to chase.
• 🟡 Yellow — Mixed. One signal is positive but the other isn’t confirming. Possible flash trend or plateauing mature trend. Worth a closer look, not a confident commit.
• 🔴 Red — Declining. MoM and YoY are both negative. Already saturated or fading.
• ⚪ Gray — Insufficient data. Pinterest didn’t return enough growth windows to score. Often happens on the “growing” trend type — switch to “Top this month” for better-scored rows.

Click the Signal column header to sort by signal — greens float to the top, so you can see your best candidates without scanning.

Niches (coming soon)

Will be a saved list of niches you’re actively researching, with each niche grouping its autocomplete runs and Pinterest snapshots. Nothing to do here yet.

A typical 20-minute research session

This is the workflow the tool was built around. Use it as a template.

1. Pick a vibe to investigate (2 min) — usually something you saw on Pinterest, Instagram, or TikTok that felt fresh. Example: coquette bow bridal shower.

2. Autocomplete the broad term first (3 min) — start with bridal shower not the full vibe phrase. You’ll get 80-150 buyer phrases. Scan for the ones that contain your vibe modifier (coquette, bow).

3. Autocomplete the modifier alone (3 min) — now run coquette. See what Etsy buyers attach it to. If you see lots of coquette wedding, coquette baby shower, coquette first birthday — your vibe has cross-event legs.

4. Pinterest-validate (5 min) — go to Pinterest, set topic to coquette (or bow, or whatever the dominant vibe modifier is). Sort by MoM descending. Are the top growing keywords still rising? Cross-check with the Etsy autocomplete results — are the same phrases showing up in both?

5. Spot-check the Etsy competition (5 min) — pick the 2-3 most promising phrases. Search them on Etsy directly. Look at the top 10 listings: are any of them under 12 months old with fewer than 100 reviews? If yes, new entrants are still ranking → enter the niche. If everything is 5+ years old with thousands of reviews → graveyard, find a sharper angle.

6. Save what you found (2 min) — back in the autocomplete tool, the runs are already saved to your dashboard. The Niches page (coming soon) will let you tag promising phrases as a named niche to track over time.

Common questions

The Pinterest topic filter returned 0 results. Pinterest’s include_keywords filter matches keywords that literally contain the substring you typed. If growing trends don’t currently include any keywords with that exact substring, you get an empty table. Switch the trend type to “Top this month” — that dataset is denser. Or try a broader topic (e.g., wedding instead of vamp romantic wedding).

The autocomplete returned only 5-10 results for my seed. Multi-word seeds tend to be very sparse. Etsy autocomplete reflects real typing patterns, and nobody types bachelorette invitation a. Drop down to a single-word seed (bachelorette) and you’ll get 80-150 results.

Pinterest says it’s growing but Etsy looks saturated. That’s a signal, not a contradiction. Saturated head terms (wedding invitation template) will always look saturated. The opportunity is in specific style + event combinations under the head term — e.g., vamp romantic gothic bridal shower invitation. Pinterest growth on the style modifier + Etsy autocomplete suggesting it as a valid search → you’ve found a niche the head-term shops haven’t claimed yet.

Why doesn’t the tool just tell me which niche to pick? Because niches that look perfect on paper sometimes fail (taste mismatch, supply already incoming, AI-generated competition), and niches that look mediocre on paper sometimes win (unique design voice, demographic targeting). The tool’s job is to make 15 minutes of human judgment yield what would otherwise take 3 hours. The judgment part is still yours.

Light / dark mode? Toggle in the top-right of the header. It remembers your choice across visits.

Something looks broken or the data feels off. The tool talks to two live external services (Etsy + Pinterest) — occasionally they rate-limit or return errors. Refresh first, and if it persists, tell Chase what page + what action + what error message and he can debug.